Institutions

An Institution covers a variety of things; a type of organisation, establishment, foundation or society that is devoted to the promotion of a particular cause or program. In Media an institution is a company that has a large range of connections in the different types of media that they own such as the internet, Films, Print(newspapers & magazines), Broadcast(tv & radio) or Music and be grouped together as one large institution.



The company Walt Disney is an Institution as it is a large business which has a broad variety of media that it owns but doesn't always represent. Such as all of the Walt Disney films including most merchandise related to the individual films. In broadcast they own disney channel, disney junior as well as including other television shows such as ESPN sports and abc which are still popular but with different audiences. Endless examples that are part of the Walt Disney institution that break the usual conventions.